FBB World's First Glam Tram
Idea:
During the Puja season in Kolkata, while marketeers have been racking their brains to put forth an innovative communication to engage consumers and lure them to a point-of-sale, FBB’s out-of-the-box idea got together all three in one place; communication, engagement and point-of-sale.
Execution:
The idea was to take up one of the heritage trams of Kolkata, rework on it, refurbish it, redesign it, remodel it and transform it into the World's First Fashion Store on Wheels. A dedicated team for the purpose was put in place. After a thorough recce, 3D designs were set aside for approvals from competent authorities. Work-force deputed in shifts to work round the clock, to keep pace with the time schedule. Thorough inspection was conducted simultaneously to deliver state-of-the-art look, with the finest quality. And finally, a workforce of over 100, giving shape to the first ever Glam-Tram, raising the bar for Branding and Innovation and setting a new industry benchmark.
Campaign Effectiveness:
As the Glam-Tram started its journey on its tracks in Kolkata, it witnessed long queues waiting to hop inside and experience the never seen innovation. Tens of Thousands of selfies along with the Glam-Tram got posted on social media. The twitter contest of “Spot the World’s First Glam-Tram and make your Puja wardrobe stylish” attracted more than 15 Lac views and shares, raising the bar for Branding and Innovation and setting a new industry benchmark."